Survival first
THE REBEL ENTREPRENEUR’S GUIDE TO RISK, RICHES AND IMMORTALITY
Entrepreneurship
can be
hell
Most businesses fail.
When COVID hit I thought my business would be just another casualty. That didn’t happen. Instead, my business exploded.
Why me? Why was I thriving when so many others were failing?
I had to find out. The freedom I fought for depended on it.
This led me to the obvious questions: Why do businesses fail? What can I do about it?
Survival First is my radical, ridiculous, and relevant four year journey to find out.
Through Darkness, Light
In Dante’s Renaissance-sparking Divine Comedy, Virgil guides the hero Dante through the many layers of Hell to reach paradise. Entrepreneurs too walk through a hellscape of risk so they may create wealth, freedom, and meaning. Survival First ushers in a new Renaissance by guiding modern Dantes through this hellscape.
Survival First humanizes risk by discarding academic jargon and complex formulas for simple logic, emotional realism, and the stories of ordinary entrepreneurs. Readers learn how to not merely confront risk, but dance with it. Inside is the radical-yet-practical RDEE RISK formula presents an eternally applicable framework for avoiding ruin and unlocking riches.
Risk. Uncertainty. Riches. These are the elements of survival. Of creation. Of immortality.
Dare to seek paradise? Come walk with me.
THE REBEL
ENTREPRENEUR’S
GUIDE
“Never heard of him. Did not read.”
—Major Media Outlet
“Didn’t say “crush it” once! NOT ONCE! 1 STAR.”
— Annoying Internet Influencer
“I came in thinking I was reading a business book, and now I’m crying to my therapist. 4 stars.”
— Entrepreneur who recently discovered feelings
“Survival First lacks academic rigor and instead relies on pedestrian logic. The author’s vulgarity constitutes literary vandalism, and he suffers from the admirable delusion of comparing himself to the great Dante Alighieri. 2 stars.”
— Pompous Academic
“The spiritual successor my Divine Comedy deserves! 5 stars.”
— Dante Aligieri’s ghost
“Better than ayahuasca. 5 stars.”
— Burnt-Out Millennial Entrepreneur
“Reading Survival First saved me from making a lot of stupid decisions. Thank God I found this book. 5 stars.”
— Relatable, Down-to-Earth Entrepreneur
MEET The
Author
ALEXANDER CONCEPCION first learned to love books from his Cuban-American parents in Miami, Florida. After burning his college diplomas, he moved to Texas, stumbled into real estate, and became one of Texas’s top producing (and only taco-themed) independent brokers despite working part-time hours.
The rest of his time is spent studying history, playing disc golf, hosting extravagant dinner parties, and romping around the world. He lives and eats tacos in East Austin, Texas.
